Marketing Principles Assignment Example | Topics and Well Written Essays - 2250 words

Marketing Principles - Assignment Example It is only when these principles are adhered to, will a business organization be well placed to experience the maximum benefits of marketing. There are four core principles of marketing that will be expounded in this paper. The marketing presumption is that in the absence of these marketing principles effective and complete marketing would essentially be impossible. The success of any business venture is significantly hinged on the comprehension and effective execution of these marketing principles. Main Body In context to marketing endeavours, business organizations would rather revert to conventional forms of advertising deals and marketing ideas. This is hinged on the assumption that since these ideas been proven to work since time immemorial. As such, these are safe strategies whose risk is as low as it can get. However, business organisations must exercise caution and restraint when implementing strategies that are not in line with common conventional strategies. If caution is n ot observed, the huge amounts of funds that are dedicated towards product marketing will be lost. The art of learning how to market effectively is one of the biggest hurdles for an upcoming business venture or launching a new product. The risk of encountering failure is more than real. As such, the following basic principles must be used to avert failure. ... This is hinged on the rationale that it is important for buyers to understand what is being offered if significant sales are to be experienced (Barcharts, 2010). In respect, this is one of the most vital aspects of marketing. If the product that is being offered is not clearly understood, in terms of functions or benefits of the product or service, by the impending clients then they will simply pick up and move on from the product. As such, in an endeavour to avert such catastrophic eventualities, a few measures can be instituted. The measures are hinged on ensuring the public are in full comprehension of the respective products that are being offered. These measures can best be exemplified by including warranties, efficient customer service, adequate instructions, company name, and visual illustrations of how your product or service functions. Prior to the launch of the product into the market, there are a number of product decisions that have to be made. The first is deciding on br and name. This is an especially important process in an endeavour to maintain the uniqueness of the business organization. The chief risk is that the business venture will be successful, and then an imitator will come into the market with a similar name. In the event whereby the name assigned to the product or service was descriptive of some feature of the product or service, it might be futile to prevent that particular name from getting into the market. The impact of this is far reaching; this is sourced from the fact that this imitation of the product or service name might grab a share of the market position which the business organization has already established. This is the rationale behind the adoption of invented names for unique products and services. A

Justice within Business Essay Example | Topics and Well Written Essays - 3000 words

Justice within Business - Essay Example This allusion to the new Testament teaching to do unto others as one would have done unto oneself places a moral context to the description. Mandeville will describe a group of people who are basically dishonest They are full of those who have "conceal'd" defects within the products they are selling, or who sell their "Ware beyond their Worth:. Here is the basic principle that a businessman seems to adhere to according to Mandeville: making a profit at any cost, whether the means are honest or otherwise. In the story of Decio and Alcander, Mandeville showswhat complications may occur when two equally dishonest businessmen attempt to take advantage of the other. In many ways there is no "right" or "wrong" within this story but rather kind of Machiavellian story of the manipulation of one person by another (Machiavelli, 1982). The story of the buyer and the seller of sugar both attempting to manipulate the other in order to get eh best price possible for what they consider to be the situation is both funny and revealing. The fact they both will use "inside information" to attempt to deceive the other is a common practice today as much as it was in the Renaissance period. The irony that "both understood the market very well" and yet also seem to have been self-deceived as to the surety of what they are hearing is wonderful. Alcander hears that a large shipment of sugar is about to come from the Indies and so realizes that the price is about to fall and thus seeks to remove Decio from knowledge of it. Decio of course hears that the fleet has in fact sunk, and so the prices are expected to increase 25%. Both men attempt to manipulate the other, and are essentially portrayed as rather skilled actors. So "how desirous soever he was to sell, the other was yet more eager to buy; yet both of them afraid of one another, for a considerable time, counterfeited all the Indifference imaginable". There is an element of gamesmanship present within the businessmen as Mandeville describes them. They appear to enjoy the cheating and manipulation that is part and parcel of the business world that they inhabit. Neither is influenced by conscience in any way. 2) Discuss how persons with such a character has reason to act fairly (appendix b) With characteristic irony and pragmatism, Hume tackles the question of how the "knave" should act in particular situations and also as a general rule. Hume states that the idea "that honesty is the best policy, may be a good general rule, but is liable to exceptions". The knave has a reason to act fairly when his specific circumstances mean that he will gain the most through doing so. Thus the knave will observe the "general rule" whenever possible, as this is the safest course within life and people will think well of him. But when the "exceptions" arise, as they often seem to do within Hume's observations, he should take advantage of them. To be simple, a knave will only act fairly when it is in his best interests to do so. A Kantian prism may help in understanding how fairness can possible occur among such apparently selfish and purely individualistic people. Kant's idea of the categorical